The 7 eco-friendly high street beauty products you need to switch to
Words by Alanya Smith
Photos: Getty
When you’re shopping for beauty products, finding something that works for your skin’s needs can be a challenge, which only gets more difficult when you factor in eco-conscious planning. Buying products that help to make you and the planet feel great should be at the top of our priority list when we’re delving into our skincare and makeup bags.
We’ve found some of the leading companies that are celebrating great results with their customers and in the campaigns they’re fighting for. These companies may be sourcing sustainably, tackling to reduce their plastic pollution contributions or may be committing to prioritise environmentally conscious work in the future.
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1. Wild deodorant
Bee Deodorant + refill
Wild is the travel-sized stick of deodorant replacing the sweaty spheres of the history of roll-ons. With Wild, you simply add in the refillable stick of deodorant and apply when needed, fitting into a sleek, planet-friendly aluminium case that you can decorate yourself. Even if you can no longer use your case, you can return it to get £5 off your next order, secure in the knowledge that it was safely recycled.
The compostable and refillable deodorant scents to choose from include watermelon, cherry blossom, and mango – if there’s a great fragrance you can think of, your eco-friendly deodorant can now match it.
2. The Body Shop Body Butter
Since they started making products over 35 years ago, The Body Shop has been fighting for a fairer world and for fabulous body care products to be available on the high street. Whether that’s campaigning for rainforest conservation, banning animal testing or ending global warming, eco-conscious buying has always been a top priority for their customers.
If you’re looking for a product to try, we recommend the body butter selection to make every shower and bath feel decadent and relaxing. Offering up to 96 hours of moisturisation, applying a body butter can help to combat dry skin and add a scented glow to your appearance. There’s a variety of aromas to choose from, including satsuma, shea and olive.
3. Who Gives A Crap Toilet Paper
Sitting on a toilet isn’t exactly the most glamorous part of our lives and is likely one of the topics most avoided or thought least about, but that doesn’t mean it doesn’t impact the planet.
Now, thanks to Who Gives A Crap toilet paper, you can actually be helping the world become a safer and more sustainable place by just sitting on the toilet. 50% of all profits gained from every purchase contribute to helping the billions of people across the world who don’t have access to clean, sanitised water, with that access thought to save 1.4 million lives every year. All their toilet paper, alongside kitchen rolls and tissues, are sustainably FSC certified and gorgeously designed to make the most mundane parts of our lives feel exciting.
4. Eco Warrior Soap Bar
The amount of plastic that ends up in landfills each year, from scrunched-up toothpaste tubes to empty facemask packets, can be quite difficult to count. Cutting out any unnecessary plastic and packaging in your daily routine can be one of the solutions, as Eco Warrior are committed to reducing that number.
Eco Warrior’s clear skin bar, winner of the beauty shortlist awards 2025, offers your skin a facial lift in a bar. This charcoal bar targets your face and body to improve your skin, reducing the appearance of blemishes and acne to leave your skin looking plumper and hydrated.
5. Benefit 24hr Brow Setter
One of those pledges is through the Bold is Beautiful campaign that launched in 2015, aiming to empower women and girls facing challenges that are impacting their self-confidence and mental health. That may be helping those impacted by cancer, homelessness, or domestic violence through targeted wellbeing workshops. So, every time you look in the mirror to use Benefit’s products to feel more beautiful, just know that you’re sharing that feeling with someone who needs it.
The 24hr Brow Setter is a great place to start, helping to sculpt and shape your brows for the day.
6. L’Occitane Hand Cream
L’Occitane adds elegance and glamour to any skincare routine, and their commitment to recycling will keep you returning to the shops in no time. For every L’Occitane product that you buy and use, you can return the empty packaging to your local boutique to ensure that the products are recycled fully. And to prevent buying any unnecessary packaging, there are plenty of refillable products to browse.
We recommend the L’Occitane shea butter hand cream to moisturise and protect your hands throughout the day.
7. Lush Fragrances
Lush is no stranger to speaking out for great beauty products and great causes, and their products host a variety of sustainable and ethically sourced benefits that make them feel oh so sweet to use. With 85% of the products self-preserving to combat short lifecycles, a pledge for vegetarian products and making strides in banning animal testing, we’re all feeling the love for the environment when we shop at Lush.
There’s a host of products to choose from, including facemasks, bath bombs and moisturisers. We recommend checking out their fragrances to give you the long-lasting freshness to carry with you throughout the day.
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