Ask the indie biz experts, Series 2 - Indie Roller's tips
Leona, AKA Indie roller, answers some of your indie business questions over on our blog. Read her advice and tips on small business success today.
In October 2019 we asked the amazing Leona, AKA Indie Roller, to do a live takeover of our Instagram account. Leona is an indie biz expert and she answered your burning questions in her live stream, sharing all her knowledge with you #molliemakers. If you missed that takeover or just fancy re-reading her tips then you're in luck. Leona has kindly answered the most asked questions below so you can pave your way to indie biz success.
When is a good time to give up the day job and go full time with your small business?
- Online selling platforms: Etsy, Not on the High Street, Folksy and Amazon Handmade are popular
- Your own website
- In-person events – craft fairs, markets, pop-up shops
- A recurring revenue offering, like a subscription box or product
- Creating different product types, such as custom work and personalisation
How do you know when to take a break or when to keep on trucking?
I'm still setting up, should I start posting on Instagram now or wait until the business is more developed?
How do you decide which ideas to turn into products?
How do you know what to talk about on Instagram Stories?
I'm finding it hard to break into fairs – I send emails but never hear back. What's the secret?
- Good quality photography is key – we need to be able to see what products you plan to sell. If the photography is dark or it’s hard to tell what the product is then we're unlikely to select you.
- Show a range of products, ideally that look like they belong in a collection. We want to imagine what your stall will look like, so a selection of things that look like they belong together will work well.
- We ask for a website so we can see your products. Clear out your online shop before you apply. Get rid of old items, creative experiments which no longer fit your current aesthetic, or things which don’t sell. It’s better to have fewer good quality items than lots of varying quality products.
How do you know if you’re capable of running a business?
Phoebe has worked for Gathered, and our sister magazine Mollie Makes, for 3 years. She manages our Arts & Crafts section and specialises in social media and content strategy. She has a background in all things marketing, a flair for Pinterest and a knack for finding the next big craft trend. Previously she worked as Digital Campaign Executive for Fat Media. You may recognise her name from Mollie Makes Social Media magazine, where she shared her expertise and top tips on becoming social media savvy.