Novita yarns enter the UK yarn market!

We take a look at the Finnish yarn brand Novita, a brand with strong roots and a long history.

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Published: October 28, 2019 at 2:58 pm
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This Finnish brand started life as one mans dream of creating fine quality knitting yarns, and has grown to be the largest hand knitting yarn spinnery in the Nordic Region.

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Now a fourth generation family owned business, Novita recently celebrated their 90th anniversary.

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Their 20 different yarn brands take inspiration from their rich heritage and Nordic surroundings, but also have a keen focus on sustainability.

Re-purposing the heat generated by the dyeing process and using Finnish biogas (made completely from renewable resources and energy coming from wind power) are some of the things Novita have invested in to ensure they are as energy efficient as possible.

Novita also choose dyes which are hypoallergenic and biodegradable, and all their yarn is tested to meet the ISO quality standard. All their wool comes from the Northern Hemisphere, so you can feel some “Nordic magic” in every yarn.

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You can find Novita at John Lewis department stores across the UK and also at www.johnlewis.com. as well as at Wool Warehouse and LoveCrafts You can also check out the range at novitaknits.com, and you can also find Novita on Instagram, Pinterest, Facebook and Ravelry.

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Authors

Matt SpiersDigital Assistant, Gathered

Matt Spiers is a crochet artist and designer who has been overseeing Gathered's crochet articles for over 2 years. He previously worked as Digital Assistant for Simply Crochet magazine and is our in house video editing pro. What started as a hobby a decade ago led to Matt developing a passion (and then a career) with crochet. As well as still regularly writing and designing for Simply Crochet magazine, Matt is a crochet artist in his own right, having displayed and created crochet installations at festivals and fibre events across the UK. You can keep up to date with Matt at @onemancrochet on Instagram.

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