Crafts get billions of TikTok viewers hooked and they're not what you think
New report from Monzo finds that TikTok viewers are turning to craft in staggering numbers as business owners find an oasis for their mental health
When you hear TikTok, you probably don’t think of crafting.
Digital bank Monzo released fresh research this week looking into the crafting phenomenon that has been dominating social media feeds on the popular short video platform TikTok.
The findings indicate a growing appetite for mindful crafts, mirrored in the spending habits of UK consumers.
What’s the top craft blowing up on TikTok?
At just under 15 billion views, the most popular craft on TikTok is crochet. It beat calligraphy, which came second in Monzo’s rankings at an estimated 10.4 billion and origami was in third at 6.7 billion views.
The figures are staggering, showing a sustained interest in a diverse range of crafts. The top ten crafts on Monzo’s list include interests as broad as needlework, papercraft, taxidermy, carpentry and ceramic.
The rise of crochet
Monzo compared the views by analysing hashtags, which are used to categorise content on TikTok.
We spoke to the Editor of Simply Crochet Magazine, Sara Huntington, about the increasing popularity of crochet and why so many people are taking up the craft:
There’s a strong sense of community in crochet. Our readers love taking part in crochet together projects and sharing their magazine makes.
It’s not just TikTok viewers who can’t get enough of crochet.
Google searches for crochet reached 673,000 last month, showing the public’s fascination with the craft goes far beyond passive social media viewing habits.
Crafting increasingly popular
Crafting in general is enjoying a huge renaissance around the world.
With thousands of patterns and detailed guides available online and through social media, it’s never been easier to find fun projects and expert knowledge at the click of a button.
Crochet is the perfect activity to improve mindfulness. The level of focus it brings facilitates inner calm as your creations come to life.
Crafting is also increasingly seen as a perfect antidote to push back against the stressors of modern life.
Mindful businesses growing in scale across the UK
Around 23% of craft owners set up their businesses post-Covid to help improve their mental health.
Speaking to our own business customer community, (we know) the passion and creativity (of) craft business owners.
But passion and creativity alone aren’t always enough to help crafters live their dreams.
Popular online marketplaces have recently come under fire for placing small-scale crafters in a precarious position.
Not all crochet and roses: The trouble with Etsy
Etsy recently got into hot water for holding funds for extended periods of time.
The platform is hugely popular with craft business owners, many of whom operate on a small scale.
Substantial delays to revenue can prove fatal to a small business if drawn out over several months.
Although this suggests the burgeoning sector could be at risk, Sara Huntington is optimistic:
Crafters are fiercely resourceful. I’ve no doubt we’ll see even more creativity however tough things get.
One thing is for certain: as long as crochet continues to attract record viewers on platforms like TikTok, even more people are sure to get hooked on crafting.
Tap into TikTok trends with patterns in Simply Crochet
Looking for the hottest crochet news and exclusive fashionable designs? Then join Gathered as we take a sneak peek behind the latest issue of Simply Crochet magazine.
Stuart Found is the Senior Digital Editor for Gathered and has previously worked for the Financial Times and award winning agency Copy House. In his spare time he nerds out about fantasy novels, writing his own when he isn't reading them. Stuart is passionate about supporting new writers to develop their work across all mediums.
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